Customers Hit the Road with
Swiss Army
When an international automaker launched its redesigned luxury sedan
to the U.S. market, its primary customer segment was current model
owners who may have been ready to trade up. Considering which incentives
would entice customers not only into showrooms but into their vehicles,
the automaker chose a company-branded Swiss Army timepiece as one of two
products clients would receive upon completing a test drive. Response to
the promotion was extraordinary, with the Swiss Army timepiece chosen by
2/3 of these affluent and discerning consumers.
"Setting Your Sights" on New Business
When a financial company in the Southwest wanted to pull customers
through the door and apply for one of its new loan options, they saw an
opportunity to send a message of quality and reliability with the
selection of one of Swiss Army’s several binocular products. With the
ability to feature the company’s logo (and fitting within the price
point for the promotion) an order was placed for 15,000 units! Whether
it was the loan offering or the thank you gift that brought customers in
the door, the promotion was a resounding success and the company was
very grateful for the innovative solutions Swiss Army provided.
Off-Roading in Style
An upscale automaker whose name is synonymous with off road
excellence wanted to feature only the highest quality, most well-known
products in its “gear” catalog, targeted at its core customer base. The
company selected the Rescue Tool, Swiss Army’s newest award-winning
multi-tool, to be among the chosen products it offers to its most loyal
customers. The products can be obtained through a standard purchase
process or through a points program. The organization feels strongly
that Swiss Army is a perfect partner to their rugged, outdoor-themed
brand.
If the Shoe Fits...
A leading shoe company needed an incentive gift to motivate and
reward its sales staff, and has found significant success with Swiss
Army timepieces. Sales stars are awarded one style of Swiss Army
timepiece upon meeting their primary sales goal, and for every
additional year that they demonstrate sales success, they are awarded a
different Swiss Army timepiece. The company is very excited about its
partnership with Swiss Army and has noticed a measurable rise in
productivity and sales achievement since this program began.
Tasteful Gifts that Endure
A well-known consortium of businesses that includes restaurants,
retail shops and hotels was interested in offering Swiss Army Brands as
part of their Service Awards Program. Pleased with the variety of
product categories available, they selected Victorinox Chef’s cutlery
sets and timepieces to honor their loyal employees. Attending an
anniversary luncheon is now much anticipated event!
Time for Recognition
An international auto company wanted to recognize the specialized
training achievements of its top tier of Technicians. They decided that
a Swiss Army timepiece with the company logo was the ideal way to
acknowledge a job well done. The timepieces were presented at a
company-wide meeting to the 400 lucky recipients.
Hollywood Goes Victorinox!
Gift baskets are a fact of life for stars at big entertainment events
and so are gifts of appreciation given to the cast and crew at the
“wrap” of a movie. One well-known star wanted to give a truly different
gift to all of the people who had become part of his family during the
production of his latest film. The final choice was a custom Chef’s set
with the name of movie embroidered on the case - a unique and much
appreciated gift!